Still Higher
Excelsior is a new CI SLOGAN of Yupoong.


Yupoong has maintained its business as a Headwear Company since its foundation on October 15 1974. On the occasion of the 30th anniversary in 2004, Yupoong disclosed a new CI slogan, Excelsior, with a resolve for being innovative in the future.

The new slogan Excelsior, derives from a comparative degree of the Latin word excelsus meaning high, implies still higher. Yupoong inputted a new mind-set, resolution and willingness to have higher goals into the slogan.

Yupoong has grown amidst a rapidly changing market environment for the last three decades. Yet it will be faced with more challenges in the upcoming three decades. Yupoong will get off to a vigorous start, setting 2005 as the starting point of another 3 decades for Excelsior spirit.

Yupoong will make every effort For a higher goal, For higher competence, For higher knowledge, For morality with higher universal validity.