¡¡

First, we are a leader in the world hat market by being creative and willing to take on challenges - Our management approach is transparent and systematic. - Local subsidiaries are being established for individual overseas markets. - New markets are being developed, and the business is being diversified. - International marketing competencies are being cultivated. Second we are a headwear specialist that is carving out market share by offering unique products - Yupoong is setting new headwear trends. - Hat brand identity is being built up, while follow-ups to FLEXFIT® are being - developed. - The company owns unique, proprietary technology. - Hat know-how is systematically shared and applied to operations. Third, topnotch professioals are being cultivated in both merchandising and design to create added value - Employees are being cultivated for the future. - A systematic human resources development is turning out a team of - specialists. - Company-wide training is upgrading the quality of the entire workforce. - By being an attractive place to work, Yupoong is able to hire top quality - people.

¡¡